An American company, Bowne Global Solutions, is winning new fans by managing the translation of top stories, late breaking news, match reports and player interviews from French into the other two official languages, English and Spanish, at the three World Cup stadiums. This Los Angeles based firm has worldwide operations that help re-engineer, adapt and translate products and services into the local customs, cultures, laws and languages of their clients' markets. These localization services are used by Internet, software and entertainment publishers, along with high tech manufacturers and other companies worldwide. Wish they had a way to "translate" the U.S. great "plays" into goals during the recent USA-Iran match

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