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Qpass digital t-commerce solutions
by Rick Smith (February 3, 2001)


 

Content providers are searching for different revenue models, other than banner ads. The subscription-based model is quite promising. Unfortunately creating a secure solution to handle the necessary management, distribution, customer support, transaction processing, billing and reporting in this subscription model can be a daunting task. Qpass has created a solution -- the Qpass Connected Commerce Platform. This service helps content providers concentrate on creating their content and being paid for it, instead of forcing them to become e-commerce experts or billing clerks.

Qpass provides these eWallet and t-commerce infrastructure services to not only to content providers, but also to retailers and service providers as well. These technologies help:

  • Assist in the sales of goods, services or content by providing the seller a way to provide a single point of contact to their consumer, regardless of platform or network bandwidth

  • Provide a single integration architecture for mobile, interactive television or PC environments by staying compatible with multiple interactive television standards and operating systems including Microsoft and Liberate

  • Create a payment method with a consistent user interface and account management capabilities. Different sellers share a common system so the consumer doesn’t have to sign up to create new accounts for each purchases from a different vendor.

    This technology is compelling to consumers because:

  • Payment information is securely stored and managed

  • personal information doesn’t have to be entered for each transaction or merchant

  • the purchase experience is consistent if a lower bandwidth device is used (PDA or cell phone).

  • an entire range of purchases can be made from “micro dollars” to thousands of dollars

  • All payment methods are supported (credit card, direct debit, direct ISP billing and alternative Web currencies)

  • Purchases can be easily tracked and manage from a single point

    ACTV recently announced an agreement to integrate the Qpass Connected Commerce Platform and eWallet transaction service with their iTV advertising service. (Read about Spot On technology.) Now network operators who deploy Spot On will have access to a secure e-commerce infrastructure to support TV-commerce transactions between on-line merchants and their customers using current generation and advanced digital set-top boxes. Now consumers will be able to buy products directly from the ads they see on TV.


    Copyright © 2006 Rick Smith All rights reserved.

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