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Neocon `99
Snapshots from the Show (Steelcase Exhibit)
by Rick Smith

While the Neocon `99 Show at the Merchandise Mart in Chicago, Illinois deals mostly with interior design concepts and furniture for homes and offices, Steelcase used a customized Volkswagen Beetle to show off their design skills and to gain attendee interest. This vehicle matches Steelcase office furniture and it demonstrates that their design team could create virtually any corporate office interior, if they could work on an object this complex.

Side view of customized Volkswagen

Front view of customized Volkswagen

Interior of customized Volkswagen

There is room for a laptop computer in the passenger seat area. Click on picture to see more detail.

Dated: June 8, 1998

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Copyright 1999 Rick Smith
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